About Us
Pulsinn Limited is a dept free UK based company founded in 2004. Our offices are located in the famous Lloyds building within the City of London, the primary center of the worlds gold markets. A subtantial part of the worlds gold trade is conducted through the City of London and its price index dictates prices for the rest of the world.
The ritual of the daily London ‘fix’ began on September 12, 1919, and came to dominate the 20th Century gold business. In 1968 a second, or afternoon fix, was added to coincide with trading in New York. Twice a day, buyers and sellers of gold meet at the offices of Rothschild’s in London and ‘fix’ the gold price to reflect that day’s supply and demand. Every day, enormous amounts of gold are traded at the negotiated London fixed price. Twice a day, the world looks to London: either for the morning fix, which Europe bases much of its gold business on; or the London afternoon fix, which sets the stage for much of the U.S. trading day
Our services
We purchase unwanted and broken gold for refining into marke
table gold buillions. We work with long established refineries that have the technology to extract the maximum possible amount of pure gold from scrap jewellery. When the metal has been purified to 99% gold it is formed into Gold bullions and sold through the London market.
Our mission
We take extreme pride in our customer service and believe that good news spread fast and bad news even faster. Our customer support agents in the varous EU countries are at your disposal through live-chat or by telephone almost 24 hours a day.
Social Responsibility
We are committed to global issues and a proud sponsor of Peace 2000 Earthchild, helping raise funds for peace initiatives and humanitarian work.
Founder and Chairman

Thor Magnusson founded Pulsinn Limited with the aim to help raise funding for humanitarian projects.
Thor has decades of experience with international business and a passion for humanitarian work. He founded Iceland's first creditcard company Eurocard/Mastercard Iceland 1979. Founder and Chief Executive of Goldfeder Group 1984-1995, pioneers in Europe of interactive information and shopping systems. Private pilot with 2000 hours mostly in command of the Cessna Citation Business Jet. Operated air charter business 1990-95. Founded the Peace 2000 Institute in 1995 now working with alliances in more than 30 countries. Peace 2000 has organized Santa's Christmas flights into war torn areas with gifts, food and medical aid to children in need in cooperation with the United Nations and various NGOs including the Red Cross and Red Cresent societies. Thor was one of four Presidential Candidates in Iceland in 1996. He has written and published a book and numerous newspaper and magazine articles on a new era in international politics and global security. Thor was awarded the Gandhi Humanitarian Award in 1996 and the Holy Gold Cross by the Greek Orthodox Church September 1998 at the nomination of UNESCO.
His current business activities also include Alftaborgir Limited founded over thirty years ago in 1976 and which own the www.automunda.com European Car Dealership and a talk radio station.